Campaign setup & structure
Organize campaigns and ad groups around services, intent, location and available budget.
Google Ads Management
Paid search built around useful enquiries.
Campaign planning, landing pages and conversion tracking that help you understand where your advertising budget goes.
Built around your requirements
A click is only one part of the journey. We review what people search for, what the ad promises and what happens after they arrive on your website. Campaign decisions should reflect useful enquiries and business outcomes, with a clear understanding of what the tracking can and cannot measure.
What we can help with
Search terms & negatives
Review the queries triggering ads and refine exclusions without unnecessarily blocking relevant demand.
Ads & landing pages
Align messaging, service information and calls to action with what the visitor is looking for.
Conversion measurement
Define meaningful actions and review tracking quality before drawing conclusions from conversion totals.
What we define together
A clear scope makes the project easier to review. The proposal sets out the agreed work, dependencies and responsibilities.
- Campaign goals, budget and targeting agreement
- Keyword and negative-keyword structure
- Ad copy and landing page requirements
- Conversion plan and reporting framework
From discussion to delivery
We begin by reviewing the current process and the people using it. Next, we agree the requirements and a suitable implementation approach. Work is reviewed against representative tasks before launch, with handover and support arrangements defined in the project scope.
Existing systems, third-party licences, content availability and access requirements can affect the plan. These are discussed before delivery commitments are made.
Questions before we begin
Is advertising spend included in management fees?
Advertising spend and service fees should be stated separately in the proposal. The final arrangement depends on the campaign scope and account setup.
What should we share for an initial discussion?
Tell us what you want to achieve, what is in place today, who will use the solution and any timing or budget constraints. Relevant examples help us understand the scope.
Can you support the work after launch?
Ongoing support can be agreed as part of the proposal. The scope, responsibilities, response expectations and any recurring costs are stated separately.
CONNECTED CAPABILITIES
Related to this project
Digital Marketing
SEO, paid campaigns, social media and measurement aligned with the enquiries and sales your business needs.
View serviceCRM Solutions
CRM implementation and custom development for lead ownership, sales pipelines and customer follow-up.
View solutionRELATED GUIDES